I can have my head down all week neck deep in code but because of this I'm not interacting with people around me as much and basically get punished for focusing on work.

There is a simple metric for workplace success: if most people are happier while you're around (including and especially anyone above you in the chain of command), you're winning; if not, you're not. This can probably be summarized as "popularity". A few things can overcome this, so you may want to be careful not to go 100% focused on it, but you will definitely prosper if you make it the focus of 95% of your work.

Developers who like to debate and don't take it personally when a colleague disagrees are at a distinct disadvantage here, despite simultaneously frequently being some of the best qualified coders, because they don't understand that they're rare, and that many other people take any form of non-ambiguous criticism of their ideas or work as a major offense: taking bread out of their kids' mouths, etc.

I have a theory that the more a person cares for niceties, appearances, and superficialities, the more it shows that they're incapable of operating at a level any deeper than that (that is, capacity and the presence of superficial tokens generally understood to mark capacity are inversely correlated; e.g. an expensive watch does not necessarily indicate power, wealth, or importance; compare Dunning-Kruger Effect). People who are capable of doing useful work seem to find these superficialities asinine and have difficulty hiding it, whereas people who aren't capable of useful work try as hard as possible to keep the focus on the surface level, because that's their only hope.

Since the surface level is immediately apparent and the importance of the subsurface may only become apparent after some experience, imposters can, and frequently do, find great success.

But I would say a lot of managers are trying to get their coders to be more productive with coding. When they introduce something like "assist points" which is really just a popularity game, it doesn't incentivize coding as they think it does. It incentivizes more socializing. Which frequently also means less productive with coding. Don't get me wrong I do need to work with my coworkers, but a lot of the time I need to be working alone, or just send a quick email. And I'll get punished for doing that even if that's the most productive thing to do.

On your theory--I think it depends. Sometimes it's "I'm insecure and need to compensate in some way, like expensive watches" but sometimes it's "I take pride in everything I do, including my looks." Also while in some ways I'd probably be happy to wear PJs every day, I understand that the easiest way to get more power in social situations and business is just to dress nicely.

The third category, of whom I’ve known several, is “capacity/competence, with an attention to the superficialities because they know how much those matter.”

That is, I haven’t found it to be an inverse relationship. I find it to be a 2x2, and if you happen to be someone with less capability and more ability to BS, then yes, you lean on your strength to obfuscate your weakness. But you can also be strong in both, or weak in both.

I also think there are a lot of jobs where deep mastery doesn’t generally exist (eg, mopping), and so those people just have no idea what deep competency discussions are like. It’s like flatland, only the third dimension is expertise and complexity.

A little bit of pushback on the more technical or capable people and they will start dropping the facade, whereas the less capable will just hold it up higher, because it's the only thing they know. They have no conscience accusing them of misrepresentation, no sense of guilt or concern that they may be drifting afield from an acceptable core. They only learn that they need to wear the tokens more convincingly next time.

So yes, you can have people who wear the tokens for expedience and out of a recognition that its important to fulfill the heuristics, but they're no competition for those blissfully unaware that there is anything else involved.

In my experience (I sort of enjoy fashion) most people cannot tell the minute differences between "tailored outfit & basic color coordination" and "total fashionista who keeps up with everything." I can walk around with a fake Coach bag, get compliments all day, most people just do not know.

There's exceptions of course, certain offices/fields of work. But it's not common.

How do you feel bonusly avoids this potentially awkward gamification/popularity contest? I feel like most people I know would just give 30 bonusly to a random person on the last day of the month, but maybe your colleagues are a little more disciplined :)