??!? Their 'data' includes all the photos YOUR KIDS take on their phones. Do you not realize how much absolutely idiotic shit kids do with their smartphones these days? Which they store in an an obviously unsafe way, as evidenced by the fact that they've been hacked via a super-super-super obvious software flaw... twice (that was widely reported on, most likely many more times). They deserve, and they should get, no sympathy. They sure as shit don't deserve to make any money off of it.
You know what other services have data that contains photos of your "YOUR KIDS"? Google, Facebook, Amazon, Apple, Microsoft, Sony, Photobucket, and pretty much every other tech company with hosting services. If these companies get hacked, do they deserve to have their data deleted? The answer is no.
No, they would deserve a hefty, HEFTY fine and regulation barring them from providing services to anyone under 18 years of age, and then they deserve to delete all the relevant data themselves (with oversight). However Google, Facebook, Amazon, Apple, Microsoft, Sony, Photobucket are not in the business of selling shady ass spyware whose sole reason for existing is for stalkers, creeps, jealous ex-lovers and helicopter parents to invade people's privacy and personal security, so they have at least a little bit going for them over this sleazeball company. _Very_ little, but a little still.