The science is pretty basic. CaCO3 powder made into a paste form provides a source of calcium and alkalinity - protecting the teeth from acid created by bacteria. The rest is marketing. The effective way to deliver flouride is a higher concentration that only touches your teeth, which is how it is used at the dentist after a cleaning.
If toothpaste's success was based on utility there would be brands offering probiotic paste that colonizes your mouth and uses glucose with out making biofilms or having acid as an end product of metabolism. Then you wouldn't even really need to constantly brush your teeth or buy more toothpaste. The maximum utility product would cost a lot to develop and ruin the business model.
That science isn’t basic, considering the period in which the product was introduced. The manner of action is pretty subtle, and an impatient person seeking immediate results would not be inclined to believe in mechanisms that lack readily observable results.
This is why toothpaste’s marketing relies heavily on peer pressure and establishing trust in habitual use. Habitual use also carries the obviously juicy benefit of boosting volume and revenue.
The science is pretty basic. CaCO3 powder made into a paste form provides a source of calcium and alkalinity - protecting the teeth from acid created by bacteria. The rest is marketing. The effective way to deliver flouride is a higher concentration that only touches your teeth, which is how it is used at the dentist after a cleaning.
If toothpaste's success was based on utility there would be brands offering probiotic paste that colonizes your mouth and uses glucose with out making biofilms or having acid as an end product of metabolism. Then you wouldn't even really need to constantly brush your teeth or buy more toothpaste. The maximum utility product would cost a lot to develop and ruin the business model.