This is a pretty packed question, there's a lot of factors. The size of Google, and the fact that they own several complimentary monopolies makes it very hard for them to do anything without providing a new conflict of interest.
Take Chrome's ad blocking... there's no way this can be ethically done by Google, even if blocking annoying ads definitively improves user experience. If Chrome was not owned by Google, it wouldn't be at issue, but it is owned by Google, and there's no way for Google to approach this topic. Googlers who care about this should push Google to split off Chrome into an independent foundation.
AMP is a way to push content to centralized platforms. Even if others run AMP caches (which are pointless because Google Search uses Google's cache, etc.), it pulls the Internet towards centralized cloud providers of which Google is one of the top three. And again we cross a huge self-interest issue.
If Google wanted to retain enough goodwill to even start to walk this back, they need to move back to open protocols. RSS (or a newer JSON equivalent), XMPP (or a newer equivalent), etc. And deal with all the mess that comes with true decentralized open standards. It's not like Google can't afford the additional difficulties. If their AI is as great as they claim (it's not, G+ porn spam is rampant), it shouldn't be hard for them to provide good experiences on open federated systems.
Want to run apps in emails? Great. Does the user want it? Can I decide which apps I want running inside my emails, based on what's useful for me?
Will the user get to pick whether their AMP emails are dynamic or not? Google+ notifications have a long history in Gmail of overwriting the display of the actual email with a live page, which can try to obscure the email's original content, like in the case of a deleted message. You'd have to use an IMAP client to see the content of the message that was actually sent to you.
I was typing a long, long reply too but I just realized I wouldn't even use my own suggestions because I don't trust Google anymore, specially to do the right thing in the long run.
Take Chrome's ad blocking... there's no way this can be ethically done by Google, even if blocking annoying ads definitively improves user experience. If Chrome was not owned by Google, it wouldn't be at issue, but it is owned by Google, and there's no way for Google to approach this topic. Googlers who care about this should push Google to split off Chrome into an independent foundation.
AMP is a way to push content to centralized platforms. Even if others run AMP caches (which are pointless because Google Search uses Google's cache, etc.), it pulls the Internet towards centralized cloud providers of which Google is one of the top three. And again we cross a huge self-interest issue.
If Google wanted to retain enough goodwill to even start to walk this back, they need to move back to open protocols. RSS (or a newer JSON equivalent), XMPP (or a newer equivalent), etc. And deal with all the mess that comes with true decentralized open standards. It's not like Google can't afford the additional difficulties. If their AI is as great as they claim (it's not, G+ porn spam is rampant), it shouldn't be hard for them to provide good experiences on open federated systems.
Want to run apps in emails? Great. Does the user want it? Can I decide which apps I want running inside my emails, based on what's useful for me?
Will the user get to pick whether their AMP emails are dynamic or not? Google+ notifications have a long history in Gmail of overwriting the display of the actual email with a live page, which can try to obscure the email's original content, like in the case of a deleted message. You'd have to use an IMAP client to see the content of the message that was actually sent to you.