I comparison shop EVERY item I purchase. I used to be a hardcore shopper on Newegg, Amazon will consistently beat them. Newegg went down that messy third party route, and it's been a disaster ever since. The shipping is hit or miss, Shoprunner is rarely supported since they began offering their version of prime, whatever it's called. I have "Keepa" notifiers on everything, and catch lightning/warehouse/price drops on everything. I'm definitely not going to go digging around Walmart/Target daily for $5 BluRay titles.