> Or lowering production costs. Less reliance on expensive licenses and must-be-bigger-than-the-last-one sequels and more original content instead would be a good starting point.
More likely, that would increase production costs. People pay for "expensive" licenses only when they are preceived to be a cheap way to buy an audience that will pay for the game, avoiding licenses and franchises in favor of "more original content" means more costs for content and more cost for marketing.
More likely, that would increase production costs. People pay for "expensive" licenses only when they are preceived to be a cheap way to buy an audience that will pay for the game, avoiding licenses and franchises in favor of "more original content" means more costs for content and more cost for marketing.