Village guides published in various rural areas of the UK share some vague similarities. They go out a few times a year (for free) with calendars of events, key phone numbers, lots of ads for local tradesmen, butchers and the like, and the occasional column about various local initiatives. Old people in particular seem to lean on them a lot, not necessarily being online, etc.
^^ This. In the past, I've generated a lot of business from these printed, hyper-local 'guide books'. Anecdotally, the Yellow Pages, telephone directory and hybrid alternatives (Thomson in the UK, for example) are regarded as less credible the local guide as they are a national product customised for local markets.
