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> I think they'll find customers.

Sure, but that doesn't convince. Anyone who has ever been in a big company has lots of stories of HR "initiatives" that have been utter garbage. http://dilbert.com/strip/1995-06-07

The path that these women pursued can be countered with "They were actually those icky, squishy HR types to begin with and our failure was in not detecting that. We need to change our hiring procedures to make sure that we don't make this kind of mistake hiring for a "hard" tech position again."

> I used to think (terribly naively) that a company having a particular type as a founder would ensure that all such people would feel welcome there. But I have seen that not be the case.

And that's the crux. Why should that be the case? Apparently that founder believed that their behavior was going to be more successful.

Until someone takes a "diversity" touchstone, founds a company, and blows people's doors off, most offenders will never take these kinds of "squishy" things seriously.

And, if the "diversity" advocates can't do this, well, that's data, too ...

I'm actually in the camp that they probably can't.

Practically all of the biggest successes in any industry which has a schedule component have stories of the carnage of divorces, health problems and relationship damage left in the wake. Probably the only counterexample of a continuous, plodding, sustainable success is the space shuttle software.

Consequently, the diversity advocates need to change the narrative and start focusing on changing the conversation as to what constitutes success in broader society.



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