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Depend on what movies you include when counting. Many studies prefer to only look at the top 10 or 100 highest gross earning movies and those only cover a tiny portion of the female audience. Selection bias.

Looking at the gender distribution of the movies that a sample of 10000 women and 10000 men has seen, you get very different numbers.



This sounds like you've got data backing this up. Do you have a link?


I recall that last time I went looking I took imbd, located movies with large difference in approval rating of one gender compared to the other, and then looked at the cast. Its not perfect proxy for identifying what the targeted/intended audience is, and there is also top lists of so called "chick flicks" if one permits those.

Every study however that I have seen has only looked at the highest gross films, be that the top 5 or top 100. Of those only a few will specifically target a female audience like the 2008 Sex and the City that only had women in star roles.

Here is the IMBD ratings: http://www.imdb.com/title/tt1000774/ratings

It should not be hard to find a matching movie with the genders reversed where all the star roles are men, the target audience are male, and the ratings flipped.




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