I wonder if any managers can answer this, how do, or do you deal with employees that act within their rights and don't drink the cool-aid? There have been so many times where I have worked beyond the call of duty and on reflection I don't know why I did it - there is a low chance of getting a bonus or raise compared to spending the time actually getting paid to do something and you are in your right to say no (to some extent anyway, I remember a colleague got in trouble for going out for not cancelling his dinner plans instead of waiting hours for someone to come out of a 8 PM meeting.)
It really, really depends on the company and a whole host of other factors.
If you pushed a bug to prod, knocked out all of Australia, then went home and aren't answering your phone because it's after hours and you're not on call, I'm not going to be happy with you. (Not that we would normally push to prod right before going home, but to illustrate the point...)
If you work 9-5, M-F, never cause any fires, and hit your milestones, then I'm perfectly satisfied with that.
That's just me, though; I intentionally maintain a relatively balanced workplace. Other companies and managers will have different styles. That being said, don't underestimate the importance of likeability [0]; you'll be fighting against human nature and unconscious biases if you do. How that manifests (general friendliness, going to after-hours social events, helping others with tough tasks, etc) will vary by person and team.
I guess what I want to understand is if for example you are a tech lead or PM and you "need" to deliver by a certain date and to achieve this you need others to work overtime - how can you do this? I think that is something I would struggle with as a manager or business owner, nearly every manager I know isn't in a position to offer anything for this service and a lot of employees I know who put in the hard yards for a sustained period of time don't get any financial/time reward for it...
> act within their rights and don't drink the cool-aid?
Drinking the cool-aid is generally enforced.
I remember working with some Swedes, who brought with them the (to engineers and fellow europeans) refreshing northern honesty/cynicism. Well...suddenly, after a trip to South East Asia to talk to our outsourcers (who were, er, "less than 100% effective") he suddenly started gushing in the typical corporate speak about how amazing and wonderful everything was. All the engineers wondered what had happened to him.
Maybe he already knew he is going to be promoted? Usually my experience is these things actually happen (i.e. decided) a while before they are announced, and if he knew he is going to receive a major promotion of course he'd think everything is wonderful!
I'm not a manager, but I know someone at a startup who, completely within their rights, complained to state regulators when the company's payroll became erratic. Next thing you know, she was out the door.
(In the state in question, filing a formal complaint requires the complainant to give their real name and address, etc... and the employer gets a copy of the form with the letter of inquiry from the state.)