Plenty of startups fail and write massive articles about how everything they did was amazing, they were going to cure cancer and all the world's ailments, but something fell through and now they're dead and how it's mostly everyone else's fault. I've seen far more spin around shutdown than acquisitions.
Haha, that announcement became quite the running joke inside of Google, with people generating "advancing our amazing bet" memes whenever a project it tech was deprecated.
The latest of such beauty to come out of the tech world is Otto's shutdown: https://news.ycombinator.com/item?id=16047382. And one of their engineer's reply to that spin: https://medium.com/@ben_73928/as-one-of-the-team-members-let...