What is immoral is for companies to try to manipulate my computer into doing something that I don't want it to do. If they want to keep total control of their content then they should keep it exclusively on their computers, by sending it to my computer they are surrendering control of it.
You're requesting that you load their site by the act of visiting it. It's very reasonable that they should have the right to decide to serve what you are requesting or not depending on if your request is going to make them money or cost them money. If you don't want what they're serving then don't visit the site, it's pretty simple.
Do you go into stores and demand they take down the displays that you don't like while you're shopping?
> Do you go into stores and demand they take down the displays that you don't like while you're shopping?
No, but stores are usually happy for me to not look at the displays if I don't want to. Staff don't follow me around putting up displays in front of the shelves I'm looking at, sneaking things I don't want into my basket, or following me after I leave the store to keep showing me displays. Nor do they outsource these things to unvetted lowest bidders, and swear off responsibility when the people they've contracted steal my car whilst I'm in the shop.
If store ads fingerprinted you for storage and tracking, flashed annoying lights in your face, displayed obscene content or infected your body with viruses, absolutely yes
