Personalization would require training the network to recognize your hot word, which needs to work in all sound environments, and detect hot word spoken by different people. That network also needs to be optimized to be small enough to be run constantly by a low-powered CPU in standby mode.
I am not saying that it is not doable, it's just there are real engineering tradeoffs present here.
This. The Google home gets far less false positives and why the wake word makes far more sense. You also do not then get accidently recorded like with the Echo.
I am not saying that it is not doable, it's just there are real engineering tradeoffs present here.