Scion did this. They allowed you to choose any option you wanted and add it individually. They didn't really do packages, at least not when I bought one. They also did the pure price thing where you didn't need to shop around at all. And of course the brand died because consumers don't actually seem to want this.
And of course the brand died because consumers don't actually seem to want this.
Eh, the brand probably died for a lot of reasons. I think primarily because Toyota missed the demographic mark. Initially the brand was the less expensive, "hip" brand for the younger crowd (because a Toyota owner's club meeting would look about as gray as a Grateful Dead concert). We saw one before they were available to purchase in the U. S., and placed an order with the local dealer while the Scion-specific showroom was still being built. A few months go by and ours comes in. We, of course, look for other drivers who bought the quirky little box. Ya know what? The other drivers looked a lot like us, with a little gray in their muzzle. Didn't pay much attention to the xAs and xDs (conventional compact cars), but it looked like all Toyota did with the xBs was shift the market from Camrys to xBs.
Cheap car is cheap. Young people and older people can both appreciate that. I still miss the cheap utility of my second gen xB. It wasn’t the best car but it worked well as a little hauler. I still see it around town sometimes, now that I sold it.
