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Assembling a computer with 10-15 modular parts (Motherboard, RAM, Graphic Card etc.) is very different from assembling a car when a lot of the features you want need extra hardware and software inside the car.

And as much as I like Tesla, I don't think they are yet at a stage where they can be used as an example of what is possible in the manufacturing world at scale. And they hardly offer any many options. AND, some of their options are just software switches that can be flipped whenever you want the upgrade. That's possible for the model S because it's a very high margin car.



You can design things to be somewhat modular.

Car companies love to have things like "All season floor mats" that can be quickly swapped out at the dealership and sold with a high markup.




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