I don't think you're being unimaginative, you're asking good questions.
There are a two things which are orthogonal here, one is capturing what might be called 'fractional GDP' from available workers. Basically that is ways in which people are creating an easy way for an individual worker to work or not work based by creating a disintermediated interface between the service users and the service providers. The 'App' economy, the 'Gig' economy, what ever you call it, it tries to create a lightly held employment relationship between service provider and client in the form of an application and a payment provider.
The second thing is whether or not there is enough value in a telephone answering service that it can be successfully monetized. That is an operational efficiency question which would depend on some research into the hows and whats of implementing such a service. Customers for such a service go from the rich and famous who might go so far as to hire a staff member to screen their calls, to someone who has never considered it. Using existing infrastructure and full time staff clearly hits a minimum cost point, and then folks like the author of the essay don't get enough value to hire the service at the rates they need to charge.
Bottom line is if the service can be restructured in such a way to be additionally more efficient such that you can capture the low end of the market and perhaps serve the upper end at a better rate. If you can that is a business.
There are a two things which are orthogonal here, one is capturing what might be called 'fractional GDP' from available workers. Basically that is ways in which people are creating an easy way for an individual worker to work or not work based by creating a disintermediated interface between the service users and the service providers. The 'App' economy, the 'Gig' economy, what ever you call it, it tries to create a lightly held employment relationship between service provider and client in the form of an application and a payment provider.
The second thing is whether or not there is enough value in a telephone answering service that it can be successfully monetized. That is an operational efficiency question which would depend on some research into the hows and whats of implementing such a service. Customers for such a service go from the rich and famous who might go so far as to hire a staff member to screen their calls, to someone who has never considered it. Using existing infrastructure and full time staff clearly hits a minimum cost point, and then folks like the author of the essay don't get enough value to hire the service at the rates they need to charge.
Bottom line is if the service can be restructured in such a way to be additionally more efficient such that you can capture the low end of the market and perhaps serve the upper end at a better rate. If you can that is a business.