Agree on the moral obligation to humans, but think it's best to keep the focus on not having a moral obligation to corporations (beyond T&Cs or contracts you willingly consent to). Not that you're wrong with the "souless robot" concept, but with the advances in AI, I wouldn't the first one to play out like Chappie.
"Why you humans do this? Why you all lie?" - Chappie
Have you seen "the good place" ? There is a hilarious part where "janet", their omnipotent and omniscient anthropomorphic IA - with basically no concept of suffering - triggers a defense mechanism where she pretends she is scared to die.
