Where are you getting 90% from? There are only a little over 7 billion people on the planet and a little less than half of those have internet connection last I saw. If something got billions of view either the entire internet population watched it, or a smaller group watched it many many times. Sure some things are viral, but what are the odds that they have near 100% penetration or that everyone who sees it just plays it on repeat?
My two year old daughter has watched "Let It Go" 12 times so far today and it's only a little after noon. I could very much see the human target audience of this content watching it on repeat.
Little Baby Bum 13 billion + Blu Toys Surprise Brinquedos & Juegos 6 billion views = 19 billion views. If 90% of those views are from bots that still leaves about 2 billion views from actual people. Not saying there are billions of people watching these videos. I'm saying that even if the vast majority of the views were from bots that still leaves billions of actual views. I would agree lots of folks would play the videos on repeat. The actual number of folks/children in this sort of video matrix would be even trickier to determine.
