Hi HN. I'm wondering what's the best way to capture the customer feedback (on a web or app). It's true I've seen many startups and ideas to collect feedback, prioritize them, present them in a backlog fancy way (publicly or internally to the team), in order to close the feedback circle and have better tools to make a team more productive and understand better their customer needs.

However, all I've found so far doesn't emphasize on the need of targeting what feedback relates to what. General feedback is often required. Comments, screenshots (here another problem! there is not such tool -afaik- for providing issues screenshots to a startup, instead, the end user has to do it manually and send it, in case she/he decides to report it), but it's such a mess to define concretely what the feedback is about.

So, what if you could have an app that generates embeddable and stickable-to-existing-components feedback widgets so the website owner owns directly what feedback relates to what beforehand? Then, potentially, the data is mashed and presented in ways to be analized in order to drive better decisions. Metrics I could imagine are: time the user required to give feedback, how much attention the widget got from the end user, time to response from first interaction etc., all together in one place with the ability to be easily integrated with other platforms: drive, zapier, JIRA, easy plug-in on CMS like wordpress or event static websites. You could think of these widgets as the Disqus ones, which requires almost no effort at all to aggregate such an amount of data.

We've presented this idea in welapse.com, so I would appreciate feedback from you, smart readers!

Thanks!