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I'm sorry but it's very hard for me to take seriously Ben Franklin's exhortations to chastity and temperance. I guess he had some awareness of this given his famous dialogue with gout. http://www.bartleby.com/109/3.html



I doubt Ben took them seriously. He's well known for having fabricated popular stories on slow publication weeks/months. This was likely his form of click-bate.


I mean the list of virtues is very typical of this era in America anyway, to be fair to Ben Franklin. I doubt a lot of thought went into it.


Click-bait? I think click-bate is something else.


With bated click - the moving mouse/finger hovers for a while, then, having hovered, moves on.


Especially if it's something on medium.com


I look at it the other way around: the reason these were so important to Franklin was that he knew perfectly well how bad he was at them.

Somewhere along the line we've conflated valuing virtue with already being virtuous. The hypocrisy of most "moral movements" doesn't help, of course.


Sure, we all fall short of our own ideals. But when your own lifestyle goes so far, gleefully, in the opposite direction you have to ask yourself if it's really a virtue you care about.




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