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Apple sold three generation of phones during the Jobs era. The carriers sold them On contract at $200 $100, and "free".

Along the same line, the 8, 7, and 6 are the same three generation of phones that Apple sold under the jobs era. The only difference is that the market demanded larger phones but still some people like really small phones (the SE), what are now considered regular size phones (6s,7, and 8) and their "phablet" equivalents.

Also, Jobs was also well aware of the "price umbrella". They are able to get in the midrange market with the perfectly capable 6s line.

And don't forget, under Jobs, they went from one model iPod to four - the shuffle, the Nano, the "classic" and the Touch.




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