I can only speak for my own decision-making process, but I like to pay for my email so that I have greater confidence that the provider will still be in business 10 years from now, and more confidence that my data is my own.
Paying means that the provider doesn't have to mine your email for keywords in order to display targeted ads (yeah, I know Google theoretically stopped doing this recently). So perhaps "your own" in the sense that another entity isn't accessing it.
Really like Fastmail.