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Jamie,

I am a very heavy reddit user and I was constantly finding myself in a situation when I would see ads for, say, diapers while browsing /r/software. I was also given an option to "report" such ads for violating Reddit's advertising guidelines and one of the option was to file it under "This ad is not relevant to this subreddit".

From users perspective this makes it look like the ad was sneaked onto /r/software by a disingenuous advertiser.

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Also, the very decision to show ads outside of their targeted subs is EXCEPTIONALLY STUPID and I don't use caps lightly.

Previously they felt and acted as community-oriented announcements - you see one, look at it, perhaps visit the link, hide it and be OK with looking at another one. But now ads come across as a irrelevant stream of random bullshit, just like all other ads everywhere else. Reporting doesn't do anything. Hiding is plain broken on mobile, with hidden ads showing up again and again with "unhide" option... which would've been funny if it weren't obnoxious.

The change basically managed to destroy all the goodwill and tolerance I had for reddit's ads in a matter of days, prompting to add a cosmetic rule to uBlock. I genuinely wish I didn't have to, because some of sub-restricted ads were in fact interesting.




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