The same can be said about mobile phone when it was first introduced. "Look at that mobile phone ad, he was spending time with his family outside the house and then getting distracted by a phone call! This would never happen if we only have landline phone!"

Still true though.

But the photography on that was amazing wasn't it? Slow-mo from behind the tube, just the hand and the watch dipping below the surface. Great visual I thought

Edit: https://m.youtube.com/watch?v=jUvD80mNKBM

Haha yes. "Dave, could you send me this PDF real quick?"

yeah I'm a surfer and I have an apple watch. never once have I wanted the ability to use my phone while surfing, it's the antithesis of the entire activity. that video made me laugh

Surfer here too, I've said it before about waterproof phones, anyone start making calls in the lineup deserves what's coming to them.

Kite surfer here, we use them to control go pros (which are out of reach, say up in your lines or on the kite) also for data read outs from Woo sensor (a trick and jump height monitor)

I bet other water sports are using these watches in similar ways. E.g. GPS

Yeah but you're not sitting out on the break babbling on about work or doing selfie video calls to your partner. That's annoying enough on public transport, in the surf it would ... well it would make stand-up paddle boarders seem cool by comparison.

Surfers, windsurfers, kite surfers have gadgets on their boards (Woo, PIQ, XENSR), arms, head (gopro), kite lines, etc that we control with the watch.

For example the Woo device gives you real time info on jumps and tricks. Xsensr does GPS, speed, etc. So the watch is really useful for a lot of water sports.

People are so uptight now a days, just ignore the call no big deal.