People are getting relatively poorer in comparison to their health care costs. So yes, we have been getting worse, and at some point the character of a problem changes into a crisis, which can seem "sudden".
> People are getting relatively poorer in comparison to their health care costs.
That's not really true; total expenditures have increased, but that's largely because the treatments and care that people are choosing are different (and more expensive) than previous ones.
Put another way: today you can still get the same type and quality of care that was available in the 1960s, and it'll be cheaper than it was in the 1960s (measured in 2017 dollars). You just probably don't want it, because it's nowhere near the current expectations and standards of quality of care.
> Put another way: today you can still get the same type and quality of care that was available in the 1960s,
No, in many cases you can't because the techniques and absence of procedural and other safeguards are no longer up to the standard of care in the profession, older drugs are no longer produced, etc.