The author of this article has soaked up the conventional wisdom about Apple's pricing. Yes, they don't sell cheap phones, and sure they make a healthy profit, but it doesn't then follow that the product is overpriced. The iPhone has always been an extremely high-quality product and has always been competitively priced versus comparable models from other phone makers. So why do they have the reputation of premium pricing?
This $1000 iPhone X may be nearly as expensive as a Macbook Air, but that's entirely reasonable: it's a far more powerful and sophisticated computer in a much smaller package. Why would you expect it to cost less?
Not extremely. Merely high quality. Numerous cases with broken buttons even on brand new devices, wi-fi failure issues, gps failure issues. Yes, it is anecdotal cases but so are all others for different brands.
The price may just be what it is until the price of the display comes down. Apple could also be trying to modulate demand because of the low display availability, but in the case of iPhone it will probably backfire and cause demand to increase.
This $1000 iPhone X may be nearly as expensive as a Macbook Air, but that's entirely reasonable: it's a far more powerful and sophisticated computer in a much smaller package. Why would you expect it to cost less?