I voted with my wallet since iPhone 4. I was an early enthusiast with iPhone and owned the first model, as soon as it came out, and the next 3 models after that. But at some point it started becoming so expensive I was put off. I can afford it but I was just disgusted. I have gone through 3 Android phones since and now use a Nexus 6P, which is a very nice phone.
"vote with your wallet". I'll never stop being amazed at how readily americans buy into the "democracy = consumerism" equation. Or the number of things they happily apply that formula to.
I suppose that 'we're here to change the world' soda commercial isn't nearly as absurd when you consider the audience.