What's so innovative about the screen? All the components at the top of the phone are still present in a blocked out section. It's not like they figured out how to conceal those components beneath the screen, which is what we're truly waiting for. Until the front of the phone is 100% screen space (perhaps minus a very thin bezel), it's certainly not worth the hype.

Edit: I went back and looked at the latest leaked photos. It's better than I remember. The phone looks decent enough when the screen is off, but very gimmicky when the screen is lit. It looks like they went as far as they could, realized they couldn't deliver any better, and so left that top section of the phone in what is essentially an unfinished state. I suspect the innovation I'm holding out for will happen by iPhone 10 or 11.