This is a better quote about America's consumer culture - What was the nature of MTV? For me it was insatiable desire. Thats the very nature of Americans. We want what we don't have. One of the characteristics of American consumers in the early 80's was Shop till you drop. "I want it. I don't know what it is but I want it." - Dale Pon, Advertising exec part of the MTV launch campaign in Aug 1981