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IMO, the damage from this is negligible given that it's only a couple of days before the release.

- Competitors can't respond in any material way that will take away from the announcement.

- Journalists (and thus consumers) get more time to grok the feature enhancements.

- Developers (the general 3P devs who don't have strategic partner early access) will have time to dream up how they'll extend the new features.

That being said, if this happened 3 or 6 months before the release, there would likely be more measurable damage.




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