I'm pretty skeptical Amazon knows how to run a premium grocer. I hope they didn't do this only cause they saw Whole Foods as a way to super charge their prime pantry program.
I agree. So far my grocery experience with Amazon has been awful. Two items were returned by the shipper due to damage before they even got to my house. Another was crushed when it got to my house because Amazon's packaging was terrible. They kept trying to give me a refund instead of a replacement and all I could say was "I ordered this food because I wanted to buy it and eat it, why would I just want my money back?". So if that's how they manage to run Whole Foods, then I guess I'm all-in on Trader Joe's.
As a WF consumer I'm more concerned that they are going to destroy the whole foods brand and sacrifice the premium grocery market segment in their lust for scale then that they will fail. There's no question every other grocer should be scared shitless by this development.
