It feels pretty ironic that this article takes a jab at FB with the fake news comment and then NYT, which arguably should be held to a higher bar for pieces like this, gets a pass on fact checking.
It's not an article, though. It's an editorial, which simply isn't the same format. It's a self-promotion for an author critical of Silicon Valley. It's not reporting news, but an author representing his views on a broad subject with a particular (attempt at) focus on a recent issue.