As far as pricing goes, steam has the benefit of games being much less excludable than media. If you want a racing game or shooter and can'tafford the biggest titles, there're always other alternatices that're cheaper. This keeps the biggest titles' pricing in check or at least anchor them around value marks people tend to like (40 or etc)
Media by contrast is very steep. Either you're at the top of your genre or you're not worth it for those looking for the former. If you want an epic fantasy story GoT still beats out other shows cropping up around the same theme (even if you think the latter have better story or so on, that's not what drives dollars). If you want space operas you're not going to settle for less than Star Wars.
These "staples" and their exclusivity create a high value proposition greedy execs can't ignore, and one that they don't worry as much will give their competition an opening.
Media by contrast is very steep. Either you're at the top of your genre or you're not worth it for those looking for the former. If you want an epic fantasy story GoT still beats out other shows cropping up around the same theme (even if you think the latter have better story or so on, that's not what drives dollars). If you want space operas you're not going to settle for less than Star Wars.
These "staples" and their exclusivity create a high value proposition greedy execs can't ignore, and one that they don't worry as much will give their competition an opening.