Truly, I think you're underestimating what people will pay for to get exclusive content in their core interest. Star Wars film releases are rapidly becoming an annual, family tradition for movie goers.
When you can drip out production updates and use electronic marketing channels to hype them or include fan AMA type stuff, there is big potential here to keep people around.
But to your point, if you take Star Wars out of the picture, you still get the entire Disney film collection. Just about every middle class family in America in the 90s had some portion of the Disney VHS collection on their shelves.
I don't see this desire for easy access to familiar, high quality, family-friendly content going away. I see it increasing.
When you can drip out production updates and use electronic marketing channels to hype them or include fan AMA type stuff, there is big potential here to keep people around.
But to your point, if you take Star Wars out of the picture, you still get the entire Disney film collection. Just about every middle class family in America in the 90s had some portion of the Disney VHS collection on their shelves.
I don't see this desire for easy access to familiar, high quality, family-friendly content going away. I see it increasing.