I don't know about that, distribution decoupled from actual value creation sounds a lot like division of labor, ie the way we've been doing things since the industrial revolution to generally great success. What's the alternative besides inefficiency and duplicated effort?

Middlemen are great, they connect buyers and sellers at scale. Without the broadcasters the NFL wouldn't expect to get paid any less, they'd just squeeze the money out of you directly. Or show you ads. Or both!