I feel similarly. The success of HBO Now has been a challenge because it holds out the hope that if you are "good enough" you too can get $10 - $15 a month per subscriber. This is easily 10x the revenue share from a cable bundle deal according to NAB publications.
But does anyone think I'll pay $10 per month per 'network' for entertainment? It would rapidly cost more than cable or satellite.
What I find curious is how difficult it appears to be to sell advertising on streaming channels. If you've streamed one of the 'minor' brands like SyFy or Discovery you can see a 2 minute commercial break with three identical 30 second commercials back to back.
It is hard to imagine that the people who put these things together are so clueless in terms of how their product is perceived.
>The success of HBO Now has been a challenge because it holds out the hope that if you are "good enough" you too can get $10 - $15 a month per subscriber.
it'll be interesting to see how this changes when the Game of Thrones ends.
HBO is in an interesting place. I actually did sign up just to watch Game of Thrones, and also to finally watch Westworld and maybe they're betting that they have enough for people to watch to actually continue their subscriptions. I mean, I decided to keep the service for about 3 or 4 months including the 2 that it'll take for Game of Thrones to finish up, but there's not denying that HBO actually does have quite a catalog.
That said, after 4 months, I doubt there will be much to interest me anymore, and even if there were, I could always just watch it next year when the next season of Game of Thrones comes out.
That said, if they offered $60/year, I would probably keep it around for a few years rather than paying between $20-$40 once a year.
But does anyone think I'll pay $10 per month per 'network' for entertainment? It would rapidly cost more than cable or satellite.
What I find curious is how difficult it appears to be to sell advertising on streaming channels. If you've streamed one of the 'minor' brands like SyFy or Discovery you can see a 2 minute commercial break with three identical 30 second commercials back to back.
It is hard to imagine that the people who put these things together are so clueless in terms of how their product is perceived.