Disclaimer: I have a small amount of Snapchat shares.
Every time I interact with any sub-21 year old person, I ask them 2 questions:
1.What's the most popular social network among your group of friends? I'd estimate 7-9/10 say Snapchat. If it is Snapchat, I proceed with question 2.
2.Do you read/interact with the "Discover" section of Snapchat? (Because this is where I think Snapchat has the most potential to actually make money.) I'd say 5-7/10 say Yes.
As a 21 year old, the way I see it right now is Snapchat is used for more private photos (not that kind, but more for friends to see) and Instagram is used for photos that people wouldn't mind being seen by anyone.
A lot of people post everything to both, but Instagram usage has massively increased over the last few months.
Snapchat is still my go-to, but I've been peer pressured into posting Insta Stories as everyone else is now there.
Edit: Oh and I never use the Discovery page, neither do my friends. It's annoying and mostly useless.
> Every time I interact with any sub-21 year old person, I ask them 2 questions
You sound like a fun person - JK. But among my conservative, Midwestern sub-21 family and acquaintances, the answer was surging to Snapchat around Christmas. Then they moved lifestyle posts to Instagram, and moved communication/socializing back to Facebook. Also, they don't often interact intentionally with the Discover section.
Every time I interact with any sub-21 year old person, I ask them 2 questions:
1.What's the most popular social network among your group of friends? I'd estimate 7-9/10 say Snapchat. If it is Snapchat, I proceed with question 2.
2.Do you read/interact with the "Discover" section of Snapchat? (Because this is where I think Snapchat has the most potential to actually make money.) I'd say 5-7/10 say Yes.
In short, yes, kids still use Snapchat.