My wife is a doctor and doesn't carry her phone around during the day when seeing patients. It sits on her desk back in her office which she rarely enters except at lunch and at the end of the day. After seeing my watch and talking to patients who have them, she decided she wanted one. Having the watch means she can get text messages throughout the day and if needed, quickly respond in the few minutes between patients. It's a total game-changer because if there's something going on with our kids or I just have a quick question for her (e.g. "Do I still need to stop by the store on the way home?") she gets the message right away and is able to respond.