Notifications and fitness tracking are the primary use cases form me. Those alone are enough but I also use mine for Apple Pay. It's a way better user experience paying with the watch than the phone.
It's also a great alarm clock if you wear it to bed since it vibrates silently. No more waking my wife up at 3:00AM when I need to catch an early morning flight.
I used a Fitbit for years and was reasonably happy with it. But the reality is that the Fitbit was cheaply made and not especially attractive. If you're already spending $100+ on a fitness tracker that is going to likely break in a year, it isn't that much of a stretch to spend a little more to get a really nice Apple Watch that lasts longer and looks nice when you're dressed up.
It's also a great alarm clock if you wear it to bed since it vibrates silently. No more waking my wife up at 3:00AM when I need to catch an early morning flight.
I used a Fitbit for years and was reasonably happy with it. But the reality is that the Fitbit was cheaply made and not especially attractive. If you're already spending $100+ on a fitness tracker that is going to likely break in a year, it isn't that much of a stretch to spend a little more to get a really nice Apple Watch that lasts longer and looks nice when you're dressed up.