I think they've been a sleeper hit since Day 1. $6B in sales the first year is huge for any watch or consumer product, despite being just a trickle next to iPhones and iPads.
At one point I thought they'd peter out, but this year my 80 year old mother bought one (and loves it) and my sister is looking to dump her 3rd Fitbit for an Apple Watch, it made me start to wonder if they were starting to reach the average consumer.
Citation needed. I find mine useful enough I would never let it just collect dust. Just the ability to have all sounds and vibrations on my phone turned off at all times, yet still know instantly when I'm getting an incoming phone call or FaceTime call, is worth the price of the device.
At one point I thought they'd peter out, but this year my 80 year old mother bought one (and loves it) and my sister is looking to dump her 3rd Fitbit for an Apple Watch, it made me start to wonder if they were starting to reach the average consumer.