To be fair, the founder was much more into stuff like kale juice and beet juice than orange juice. Stuff that isn't particularly nutritious when eaten raw and unprocessed.
Yes, because you're crushing up the cells and releasing the stuff our puny human guts can digest. Raw kale is mostly undigestible by humans unless you're willing to sit and chew on every leaf for a few minutes like a cow.
Unfortunately I'm having trouble finding the sources on this. All of this breathless superfood wankery is really polluting the search results.
