Yeah further down they note: "We only try to partner with high quality companies. For example this Tokyo one were running right now is with journy, ProductHunt, theSkimm, The Wirecutter, and Conde Nast Traveler"
I looked at theSkimm and can't figure out how it's related either. Just seems like an email acquisition bartering scheme.
People who want to grow lists quickly all get together. The smaller lists pay for the prizes, the bigger lists pay with exposure. They all pitch a sweepstakes to their subscribers, all entrants end up subscribed to all lists.. everyone wins (allegedly).
I was talking with a younger relative this weekend who is in college and she mentioned TheSkimm and I immediately thought of this thread. Maybe the younger crowd who spends so much time with social apps and other noise find it highly valuable. There's probably a big distrust for mainstream sources which is not unwarranted.
I looked at theSkimm and can't figure out how it's related either. Just seems like an email acquisition bartering scheme.