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I think it greatly depends on the kind of pentesting. A military network is different from a bank, or an AWS site, or a social network.

It's a guess, but I would suspect the market is saturated -- by opportunists, not talent -- leading to necessarily high-touch sales and high barrier to entry, but not oversupply.



What sorts of barriers to entry? Purely the fact that there is a lot of noise vs. signal in terms of low-grade operators? Or is it more to do with learning the requisite skills?


Selling the service to end customers has a high barrier of entry, in part due to chicken-and-egg problem of reputation and connections.

Doing work for/with someone who is doing the sales part well doesn't have a big barrier of entry IMHO.




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