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There's value in automated reporting but cities like Oakland, California, had trouble justifying the expense at current signal/noise ratios. Efforts to boost the signal are expensive and involve human analysts today. And the sales cycle with city governments can be long and labyrinthine, driving up sales costs and soaking up cash.

The business strategy is to keep revenue coming in. They need to fund R&D (and an IPO could help with that) and time to drive up signal/noise and drive down costs.



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