I guess it depends on how you see things. I see Google wanting to exert their own power and control on you as well. See all of their own property integrations into search results, quoting the first result as an "answer" whether it be right or wrong, snippets in news, Amp, Yelp and other suing Google for preferring its own placements, Google recommending you install a modern browser called Chrome when you're using Firefox (not sure if they do this anymore. I'd assume not).

Google also linking to the web after ads or their own stuff is a benefit over FB of course. But I don't see that being Google's focus.