People keep mentioning that Facebook is taking their (few) features, but it's more than that. Snapchat has always had garbage UX, and for awhile people tried to claim this was a feature because it kept the olds off of Snapchat.
But Facebook takes user experience very seriously (hence why it is so huge), and even though Facebook does so many more things than Snapchat, it's easy to use.
My retirement-age Mom uses Facebook just about daily. I'm an older millennial (who builds software UIs), and I find Snapchat baffling to use. It's such a bad UX that I can't bring myself to want to use it.
Facebook is crushing Snapchat because it's more than just features that keep users coming back on a daily basis.
Nah, their UX is fine. You and I (and your grandmother, incidentally) are not the target demographic. BTW is the UX really that confusing? Sure its not 100% intuitive but after playing around with it I was able to operate it fine.
I'm am an (older) millennial, so I should be in their target demo, and I lead a UX team that builds enterprise SaaS products. I also head up our user research efforts that include user testing.
I'm saying that in my professional opinion, Snapchat's user experience is not good. And if you guys want to start a Go Fund Me over this, I'll bring in real users and run tests on it. Maybe I'm wrong, but that's my working hypothesis.
If someone may age is already out of the core demo, how did Snap have that valuation? Teens and college kids are just not that valuable of a market.
But Facebook takes user experience very seriously (hence why it is so huge), and even though Facebook does so many more things than Snapchat, it's easy to use.
My retirement-age Mom uses Facebook just about daily. I'm an older millennial (who builds software UIs), and I find Snapchat baffling to use. It's such a bad UX that I can't bring myself to want to use it.
Facebook is crushing Snapchat because it's more than just features that keep users coming back on a daily basis.