When people say consulting, they seem to mostly be referring to web development it seems. I'm more of a software guy. With web development I'm guessing that finding customers is a bit easier because people tend to know that they need a new website and go looking for someone to build it.

Software is usually solving a more difficult to define problem and the customer might not even realise they need a software solution or what it should look like.

Does anyone have any experiences and advice for how they find customers for work other than web dev?