This aspect is what makes me think Snap might be a canary in the coal mine.
In the temporary image space, virtually all of the innovation has come from that company, whether it's the initial concept, expanding scope with stories, adding visual effects, etc.
In the end, it might not matter. Facebook repeatedly cloned Snapchat's features, starting with the Poke app in 2012 that Zuck reportedly wrote code for himself.
The result? They jammed it into all of their products (Insta, Messenger, WhatsApp, etc.) and seem to be riding the network effect to success.
Not saying that smaller players can't win, but man, brute force and a big network were really effective this time.
In the temporary image space, virtually all of the innovation has come from that company, whether it's the initial concept, expanding scope with stories, adding visual effects, etc.
In the end, it might not matter. Facebook repeatedly cloned Snapchat's features, starting with the Poke app in 2012 that Zuck reportedly wrote code for himself.
The result? They jammed it into all of their products (Insta, Messenger, WhatsApp, etc.) and seem to be riding the network effect to success.
Not saying that smaller players can't win, but man, brute force and a big network were really effective this time.
https://techcrunch.com/2012/12/21/facebook-poke-app/