They are going after the portion of the market that would replace their roof with a high end material, and are interested in solar.
If you are a home owner in this situation, you could consider investing into your home. The roof will pay dividends over the next 30 years, and is attractive and durable.
I think it will do extremely well. Perhaps the best opportunity is in new construction. Imagine having 50k more baked into your mortgage, but having your roof lower your ongoing energy costs! Great potential in that market, could also optimize the roof designs for power generation.
yeah there is little economic incentive for anyone outside of California will to retrofit these onto an existing house. Take Texas for example a large house in Dallas is $500k I used the provided calculator on the Tesla site and the roof install will cost $211k! that is not justifiable on a house this expensive.
They are going after the portion of the market that would replace their roof with a high end material, and are interested in solar.
If you are a home owner in this situation, you could consider investing into your home. The roof will pay dividends over the next 30 years, and is attractive and durable.
I think it will do extremely well. Perhaps the best opportunity is in new construction. Imagine having 50k more baked into your mortgage, but having your roof lower your ongoing energy costs! Great potential in that market, could also optimize the roof designs for power generation.