I saw one person who claims to have cancelled their subscription. The rest of the embedded tweets are either threatening to cancel or justifying "why they cancelled" (before the op-ed). Makes you wonder who these furiously cancelling people are and whether Business Insider bothered to reach them for comment.
That's very entertaining. I wonder what other sort of guest editorial could prompt such a reaction? Probably not the best business move for NYT, to further explore that question...